24PLAY

Countless hours of playing video games growing up are memories I will always cherish. My joy from video games inspired this final Capstone project I featured at the Design Senior Show.

24PLAY is a video game retail company I created dedicated to gamers of all experience levels, whether they are new to playing video games, casual or veteran players. The 24PLAY brand is presented through a visual identity system including brand style guide, logo animation intro, presentation template, letterhead template, gift cards, stationary, shopping tote, crewneck, employee polo, backdrop, and app prototype—this prototype being my chosen project for my final semester UX Design studio.

My goal was to create a reliable, aesthetic brand through stability, innovative ideas, and welcoming, chill vibes. Customers, users and business partners can enjoy this modern and trustworthy brand for all their needs throughout their game shopping experience.